AI Insights · Timothy · July 2025
Top 5 Fashion Games in Ireland: Q2 2025 Performance Overview
Explore the performance of the top fashion games in Ireland for Q2 2025, with insights into downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the performance of the top fashion games on the unified platform in Ireland showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at each app’s performance, based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw a fluctuating weekly revenue, peaking at around $6.7K in mid-April and again in late April. Weekly downloads varied, with a notable peak of 441 in mid-April, while weekly active users decreased from 6.4K to around 5.3K by the end of June.
Covet Fashion: Dress Up Game, published by Crowdstar LLC, experienced a significant spike in weekly revenue, reaching $1.3K in early May. However, downloads remained low throughout the quarter. Despite this, weekly active users remained relatively stable, hovering around 350.
SuitU: Fashion Avatar Dress UP by Libii HK Limited showed steady weekly revenue, with a peak of $521 in mid-June. Downloads were modest, reaching a high of 79 at the start of the quarter. The app maintained around 1.2K to 1.4K active users throughout.
Pocket Styler: Fashion Stars, from Nordcurrent UAB, had a consistent revenue trend, peaking at $419 in mid-April. Downloads showed a slight increase towards the quarter's end, and active users remained stable, averaging around 250.
Finally, Love Nikki-Dress UP Queen by Galaxy Play Technology Limited experienced a peak in weekly revenue of $573 in mid-April. Downloads were minimal, but active users showed a slight decline from 186 to 159 by the end of June.
These insights provide a snapshot of the fashion gaming landscape in Ireland for the second quarter of 2025. For more detailed information, visit Sensor Tower's platform.